Lead scoring y lead nurturing

lead scoring ejemplos

Lead scoring y lead nurturingContenidos¿Qué son los leads? Cada vez son más las empresas que optan por implementar acciones de inbound marketing como parte de su estrategia global, pero lo cierto es que no todas llegan a la tercera fase, que es la más crucial de todas: la de educación de los leads.

La teoría está muy clara, pero llevarla a la práctica puede ser más costoso y difícil de lo que parece. Empezar a trabajar el lead nurturing y el lead scoring no siempre es garantía de éxito, ya que hay que hacerlo correctamente si no se quieren cometer imprecisiones que puedan tirar por la borda todo el trabajo realizado.

Estos 5 pasos pueden ser muy útiles. Pero si quieres conocerlos más a fondo, no te pierdas el contenido que hemos publicado para ti en nuestro ebook: Lead nurturing y lead scoring. Cómo conseguir que los registros de tu base de datos se conviertan en clientes de forma automatizada. Lo hemos preparado pensando en ti!LeadsEl email marketing dispone de plataformas y herramientas para llevarse a cabo, pero antes de la ejecución es necesario decidir las estrategias. Los mensajes a los usuarios pueden tener una planificación estratégica diferenciada, entre las que encontramos el lead scoring y el lead nurturing.

learn nurturing

Lead scoring and lead nurturing are marketing automation techniques that allow us, firstly, to classify leads and determine which ones are closer to purchase.

And, secondly, they also enable us to deliver automated content to these records, with the aim of making them aware of our products or services and also to convince them that these are the best solution to meet their needs. Let’s get to know their benefits!

To do this, let’s start at the beginning. In order to use lead scoring and lead nurturing techniques, it is necessary to attract users to our website or blog and convert them, through quality downloadable content, into registrations or leads for our database.

Lead nurturing is also an automated marketing technique, focused in this case on the preparation and maturation of records or leads, whose basic objective is the purchase of a product or service.

Inbound marketing usually uses the programmed and progressive sending of emails with valuable information for the user: downloadable content (ebooks, whitepapers, guides, etc.), invitations to online and offline product demos, personalized offers, etc.

lead nurturing and lead scoring pdf

Lead scoring and lead nurturing are marketing automation techniques that allow us, firstly, to classify leads and determine which ones are closer to purchase.

And, secondly, they also enable us to deliver automated content to these records, with the aim of making them aware of our products or services and also to convince them that these are the best solution to meet their needs. Let’s get to know their benefits!

To do this, let’s start at the beginning. In order to use lead scoring and lead nurturing techniques, it is necessary to attract users to our website or blog and convert them, through quality downloadable content, into registrations or leads for our database.

Lead nurturing is also an automated marketing technique, focused in this case on the preparation and maturation of records or leads, whose basic objective is the purchase of a product or service.

Inbound marketing usually uses the programmed and progressive sending of emails with valuable information for the user: downloadable content (ebooks, whitepapers, guides, etc.), invitations to online and offline product demos, personalized offers, etc.

inbound marketing

What would online marketing be without automation! It would be a tedious world, with expanded times, with many errors and without being able to reach all potential customers. Planning strategies and analyzing actions would become a real torture and lead acquisition would drop to a minimum. That is why in this article we are going to focus on lead scoring.

Thanks to technological advances we can leave that nightmare behind and enter a panorama full of possibilities with automation techniques to improve results. Lead scoring is closely related to automated marketing, and we are going to explain them to you so that you can apply them in your digital marketing strategy.

We talk about lead scoring as a concept within inbound marketing. But it can be applied to any situation in which we have a database and you want to get ahead of the guidelines that all its components can follow.

Leaving aside the differences, it should be noted that they pursue the same objective: to qualify leads and identify which ones are closer to purchase. Both work in parallel and are necessary for the definition of our sales funnel.